What is Add Hope?
Add Hope: Originally launched in 2007 under the banner of ‘World Hunger Relief’, Add Hope is KFC’s global Corporate Social Responsibility initiative. Add Hope aims to highlight and drive action in the movement to end world hunger by increasing money raised annually for the United Nations World Food Programme (WFP) and other hunger relief agencies around the globe.
As a global food service company, the drive to end world hunger is a natural fit for the company. KFC cares about the community in which it serves, and to date has activated more than 1.5 million employees, franchisees and volunteers to aid in hunger relief efforts in communities worldwide.
What is Add Hope Malaysia?
It is the local installment of KFC’s global initiative to end world hunger. The power and reach of our system of restaurants, employees and vendors enable us to reach out to millions of people who visit KFC, to join us in supporting this worthy cause. To date KFC Malaysia has raised more than RM25.5 million locally. The funds are distributed to the World Food Programme (WFP) as well as locally. Local beneficiaries include charity homes, NGOs, and underprivileged families across Malaysia.
Add Hope is an ongoing effort that goes beyond the fund-raising period, involving on-going initiatives through the year. KFC Malaysia is committed for the long-term, recognizing that it takes concerted continued efforts to help fight hunger. To this end, the entire organization is involved, from store-level to the management team. Everyone is rallied around the belief in the power of many and the power of giving.
Every year funds are generated via donation boxes across our outlets nationwide and through the sale of KFC Add Hope Meals during Ramadan and Hari Raya Aidilfitri. Public may also donate via online at kfc.com.my/csr-addhope
What is the campaign’s goal?
Mobilize our employees, customers and their families to alleviate hunger through:
- Raising funds in order to provide food resources in hunger stricken areas both nationally throughout Malaysia and internationally via United Nations’ WFP. Since 2013 majority of the funds collected are channeled to local beneficiaries.
- Education and awareness about hunger and its effects on people and societies, especially in communities within Malaysia.
- Aiding in the fight against hunger in our society, especially in communities within Malaysia.
What is the World Food Programme (WFP)?
WFP is the world’s largest humanitarian agency that provides food and resources to build self-sustaining communities in the most impoverished corners of the world.
How many years have KFC Malaysia supported this cause?
KFC Malaysia has supported this cause since 2007
How does KFC help to raise this fund?
Every year, KFC Malaysia helps to raise funds via:
- Donation boxes at cashier counters in KFC outlets nationwide
- Special limited-time Add Hope Meal promotions at KFC (all meals sold under this promotion are charged an extra 50sen which will go to the fund)
- Online donation via delivery orders or direct donation (kfc.com.my/csr-addhope)
How does the money collected locally being distributed to the needy?
All donations go directly to Add Hope Malaysia, feeding people who would otherwise be faced with the possibility of not having anything to eat. Funds donated by customers will directly support local hunger initiatives via Add Hope Distribution Programme and collaboration programmes with NGOs besides supporting the needs of WFP's food relief programmes in the least developed nations around the world.
NGO Tie-Ups utilizing 2017 funds:
Pertubuhan Tindakan Wanita Islam (PERTIWI)
Help provide food to the homeless and poor through PERTIWI Soup Kitchen with basic pre-package healthy meals 4 times a week for 7 months.
Kechara Soup Kitchen Society Malaysia (KSK)
Help provide food to the homeless and poor through Kechara Soup Kitchen with distributing food every week for approximately 8 months as well as food bank to 185 families.
Yayasan Chow Kit
Pantry program to provide two meals a day for all children and teens from low income families who attend their three centres will have access to a basic and healthy meal.
Hope Worldwide Malaysia
Help to provide food assistance to several underprivileged communities in the following 5 states: Sarawak, Sabah, Kedah, Penang & Perak
Malaysia Red Crescent Community Services - JB
To provide food assistance to the less fortunate during Ramadan via its Bubur lambuk program in: Johor, Perak, Kedah, Pahang & Kelantan
To provide food assistance to several underprivileged communities in Johor, Perak, Pahang, Kelantan, Sabah & Sarawak.
Yayasan Orang Kurang Upaya Kelantan
To provide food assistance (lunch) for 1 school year calendar to school children in at least 3 poor areas in Kelantan. (SK Sungai Rual, SK Sungai Long, SK Bukit Awang)
Why is KFC Malaysia working with these NGOs?
These are official bodies that have the network and responsibility to ensure the funds reach the right people - hungry, homeless, needy as well as the hardcore poor to provide much needed relief. Working closely with them ensures it reaches the needy in an efficient and effective manner.
Where can the public learn more about the Add Hope Campaign?
Campaign collection from 2007 – 2017:
- 2007: RM731,396.
- 2008: RM1 million.
- 2009: RM1.1 million.
- 2010: RM1.5 million.
- 2011: RM2.1 million
- 2012: RM2.2 million
- 2013: RM2.5 million
- 2014: RM2.6 million
- 2015: RM3.6 million
- 2016: RM4.0 million
- 2017: RM4.2 million
TOTAL COLLECTION FROM 2007- 2017:
How do I donate to this cause?
During the month of Ramadan and Hari Raya Aidilfitri, you may donate by purchasing the Add Hope meal that is available on the menu, where 50 sen goes to the Add Hope fund. Otherwise, you may opt for online donation via delivery orders or direct donation at kfc.com.my/csr-addhope or through collection boxes placed at KFC restaurants nationwide.
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